Vida Divina launched on 23rd September 2017 in the UK.
Here is their website.
Here is a list of their products. (note the products for ‘diabetes and prostrate health’!)
This is one of their products
Here is the supplement information
Do you see the word ‘melatonin’ there? Melatonin is found in the body and it helps to regulate sleep. Research has shown it has some slight benefits in helping people temporarily with their sleep problems due to jet lag or irregular shift patterns. It helps only a very small amount and is not recommended for long term use or for standard insomnia.
In America Melatonin is classed as a supplement, and as such, sellers are allowed to make claims about it. In the UK, however, it is a drug. The listing for it is in the British National Formulary.
This means that Melatonin cannot be sold as a supplement in the UK. It has to be prescribed by an authorised prescriber and come from a pharmacy. Vida Divina cannot sell it in their Sleep-N-Lose capsules. This would be breaking the law.
Which makes me wonder why it is for sale on Ebay in the UK.
Ebay have been alerted to this breach of the law and they say that they will respond to each report of this item being sold as they get to it.
Come on EBay, it isn’t the public’s responsibility to report these incidences to you. You need to stop allowing these sales! And stop them now!
Vida Divina, you need to stop sending this product to the UK. You are being very irresponsible and need to ban this product immediately.
I will ask for Ebay and Vida Davina’s comments on this issue and report back their answers here. Don’t hold your breath for a swift resolution though.
Someone has contacted Trading Standards about Vida Divina and their reply was very interesting.
So to sell Vida Divina products in the UK, sellers need to –
+Register with local environmental health authority as a food business operator.
+Get special labels made up for putting on the products that comply with the law.
+Ensure that there is no mention of any health benefits to the products unless they are on the correct register.
+Ensure there are no new novel foods in the range.
Please note the bit that says ‘you could be prosecuted’.
I contacted the MHRA for clarification on melatonin sales in the U.K. This is what they said
A bit more information to help you decide if you want anything to do with this company.
A bit on the background of the CEO, from Behind MLM. There are details on how he claimed the products in his last MLM cured him of his terminal cancer. And the problems previous MLM companies had that h was involved in.
This extract is from the above link.
This video has come to light from Facebook. The man is working for Vida and is in America now at their conference. Look what he is advising his followers.
Is this how a company imports their products? He is advising they all stuff their suitcases with coffee and ‘blag customs’. How are 70 people going to explain suitcases full of improperly labelled coffee being brought into the UK to be sold illegally as weight loss products?
Other products they sell
Vida Divina sell tea as well. “Is that ordinary tea” I hear you ask, “or is it special tea?”
Have a look at this advert that has been brought to my attention
There’s so much wrong with that advert, it’s difficult to know where to start! Needless to say, there is no such thing as ‘detoxing’ your body, tea won’t cure IBS, 95% of viruses aren’t from the bowel and this tea will not ‘have your insides back to healthy in no time’. It is certainly breaking advertising rules.
I have been shown this email where Vida Divina seem to be saying that the tea is not for resale in the UK, which would make the above advert even more dodgy.
I have emailed Vida Divina today (26th Sep 2017) for a statement on whether their products are for resale in the UK and what their plans are for the products. I will keep you updated.
Let’s hope the reps aren’t buying too much of the stuff because then they’ll either have to sell it illegally, drink it all themselves or have it building up in their house.
Do you know what the authorities call this type of business? The type where there are no customers and you can only earn money through recruiting?